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How to Leverage the Language of Global Marketing to Expand Internationally
Wendy M. Pease, an Entrepreneurs’ Organization (EO) member in Boston, is president of Rapport International, specializing in multilingual communications, providing language translation and interpretation services that are accurate and culturally appropriate. We asked Wendy about the role language plays in global marketing strategy. Here’s what she shared: When looking at ways to expand your business, does it make sense to go global? The answer is yes–expanding to international markets helps companies grow, increases buying power, and diversifies market opportunities. It better prepares the company to weather changes in the domestic economy. It can result in higher revenues, increased profits,
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Does Tesla’s Centralized Computer Architecture Require Fewer Chips?
Tesla has navigated the global automotive chip shortage better than most. It also pioneered using a unified computer architecture. How are those things related? What are the broader lessons here? Originally posted on EVANNEX.By Charles Morris Of all the innovations Tesla has brought to the auto industry, not the least significant is the unified computer architecture used in its vehicles. This has enabled many of the wonderful Tesla-only features that owners rave about, and it’s not too much to say that it’s been one of the company’s greatest competitive advantages. Now current events are highlighting what could be
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Google On How To Improve SEO Audits
Google’s Martin Splitt offers advice on how to improve SEO audits in a way that makes them more useful to web developers. A number of tips are shared in the second episode of Google’s SEO & Devs web series on YouTube, which is dedicated to the topic of SEO audits. Bartosz Goralewicz, CEO of Onely, joins Splitt to provide recommendations on what works best, based on first-hand experience between his team and his clients. This episode is worth listening to in full, as you’re certain to learn something that will improve your working relationship with developers and stakeholders. Here’s just
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Global Companies Are Choosing eSearch Logix for Web Design & SEO Services
(Photo : Lydia Haug) Since the internet revolution started in the 90s, websites have a deep impact on almost every human being on the planet. And today, research shows websites influence 97% of customer purchasing decisions. People first search on the Internet when it comes to finding any products or services. There are 5.6 billion searches happen on Google every single day which means your website has a chance to attract and convert many of them into your paying customers. Having a strong online presence is not an option, but is a necessity now. Whether you run a bakery shop,
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The Best Gadgets of 2021
Photo: Andrew Liszewski/Gizmodo First announced back in October of 2019, it took another whole year (and then some) before the Analogue Pocket started shipping to those who preordered the console in August of 2020, due to the ongoing pandemic. But the wait was definitely worth it. A steady stream of handheld consoles continues to flow out of China. While those devices can play classic games from countless retro systems, including the NES, Genesis, and SNES, they rely on software emulation, which is often fraught with performance issues and bugs that result in less than ideal gameplay. The Analogue Pocket
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Which Web 3 is causing the most controversy among tech giants?
Seven years after its appearance, the concept of Web3 reached its peak in popularity in 2021, while still causing controversy among users of the global computer network. In recent days, a series of discussions about the very idea of Web3 questioning its feasibility have raged with some tech billionaires, such as Tesla and SpaceX CEO Elon Musk, and former Twitter CEO Jack. Dorsey. Internet Evolution The concept, which was coined by the co-founder of cryptocurrency Ethereum, Gavin Wood, in 2014, points to the existence of two other eras of the Internet, Web 1.0 and Web 2.0Which will be replaced
