• SEO

    10 Uniquely Enterprise SEO Keyword Research Tips

    When it comes to SEO, all things are not created equal. What defines your business as “enterprise” typically comes down to the size of your organization, your total annual revenue, or the number of pages on your website. If you’re a large-scale company, traditional tactics and fixes don’t always work for you. The ability to scale, address site problems quickly, and make decisions that affect large swaths of content simultaneously, is paramount. We all know that good SEO begins with laying solid foundations, and that’s no different with an enterprise site. But what does keyword research look like when you’re  

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  • SEO

    3 Reasons to Pay Attention to SEO Marketing for Your Brand

    Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers. Increasing your visibility on search engine results pages (SERPs) is a worthwhile payoff. Many people use major search engines like Google and Bing to discover new brands. According to findings from SEO analytics software Moz, “66% of distinct search queries resulted in one or more clicks on Google’s results.” Ultimately, SEO is one of the single-best marketing channels for optimizing return on investment (ROI). The data speaks for itself: According to Statista, SEO has been the most profitable form of  

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  • SEO

    7 SEO Crawling Tool Warnings & Errors You Can Safely Ignore

    In many cases, what an SEO crawler marks as a fatal error needs immediate attention – but sometimes, it’s not an error at all. This can happen even with the most popular SEO crawling tools such as Semrush Site Audit, Ahrefs Site Audit, Sitebulb, and Screaming Frog. How can you tell the difference to avoid prioritizing a fix that doesn’t need to be done? Here are a few real-life examples of such warnings and errors together, with explanations as to why they may be an issue for your website. 1. Indexability Issues (Noindex Pages on the Site) Any SEO crawler  

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  • SEO

    A Complete Guide to Keyword Search Volume for SEO

    Keyword search volume is one of the most frequently used metrics for keyword research, yet it is highly misunderstood. This guide will clear up some of the misconceptions about search volume, provide ways to use it correctly, and detail several use cases for SEO. What is Keyword Search Volume? Keyword search volume is the number of searches for a given keyword on a certain search engine over a specified period of time. How is Keyword Search Volume Used? In organic search optimization, the primary use of keyword search volume is in keyword research for discovering the following useful SEO information  

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  • SEO

    Top 10 Shopify SEO Apps & Tools to Supercharge Organic Rankings

    Setting up and optimizing a Shopify store is faster than ever, thanks to the creation of SEO apps and tools that easily integrate with this popular ecommerce platform. Studies have shown that the first organic search result in Google will average a 28.5% click-through rate (CTR). The second position search result drops to a 15% CTR, with each additional ranking showing a smaller CTR from there. Appearing near the top of search engine result pages is essential if you want your Shopify store and products to be chosen by motivated shoppers. In this column, you’ll find SEO tools and apps  

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  • SEO

    A Complete Guide to Updating Content for Maximum SEO Value

    The process of content creation never stops. Whether you’ve just published a piece of content that jumped instantly to page one in the SERPs or you have aging content on your domain that has been sitting unvisited for years, there is always room to review and make changes. In this article, you’ll learn about this process of revision and why it’s important for every domain. Plus, we’ll provide you with a checklist that will make your content revisions quicker and more consistent. Why You Should Revise Your Content Different content demands revisions for different reasons. Here are a few of  

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