Experts Share Tips on Strategic Web Design for Successful Digital Marketing [DesignRush QuickSights]

DesignRush QuickSights: strategic web design tips for successful digital marketing

Website is the second most used marketing channel in 2022

Website is the second most popular channel used for marketing purposes in 2022, according to HubSpot. While it’s important to note that 59% of users, as per Adobe, prefer “beautifully designed’” sites compared to “something simple and plain,” 88% of users won’t return to a website due to poor UX, as reported by Amazon Web Services. Hence, businesses need a website design strategy that combines visual appeal and usability to engage and convert users.

DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 13,000-agencies-strong network for quick insights – or “QuickSights” – on the strategic web design tips for digital marketing.


Forge Digital Marketing CEO Erin Schnittker Siemek states that installing email integrations and leveraging exit and shopping intent popups to collect emails on websites is a winning combination to capture abandoned carts.

“If you have an eCommerce business, we stress the importance of creating integrations with Klaviyo on your website,” said Siemek. “Design a user experience that converts first and foremost, but the second best thing to [help increase] sales conversion[s] is email signup. [Therefore] structure your website and email integration to capture abandoned carts and use strategic exit intent and shopping intent popups to grow that email list […] A website that uses these techniques can expect to add 30% to their bottom line of revenue by correctly deploying email capture within your web design and development plan.”


In the opinion of Rahul Jain, founder of SlashMonk, decluttering is a key tactic to incorporate on websites because it helps improve usability and search engine rankings.

“Speed is key when it comes to website usability,” said Jain. “That’s why one of the best ways to improve [it] is by decluttering your site. By eliminating unnecessary elements and formatting, you can significantly reduce the time it takes your website to load. Not only will this make your website more user-friendly, but it will also boost search engine rankings. So go ahead – clean up your site and see the dramatic improvements it makes in both usability and search engine rankings!”

Tabitha Jean Naylor, owner of, adds that optimizing websites for fast speed is essential since delays can cost businesses a significant number of leads.

“An extra 5 seconds on your page load time can mean losing 20% of your leads,” said Naylor. “Optimizing website speed will ensure your potential customer stays long enough to engage and realize that they need your product. Compress images, get rid of unnecessary plugins and minify website code for faster speeds.”


According to Anjelika Kour, managing director at DigitalDesign.NYC, businesses must make it easy for customers to contact them, especially via mobile devices.

“[…] to quickly improve your marketing efforts via your website […] make it easy for your customers to get in touch with you,” said Kour. “[…] Check [your] website in the most critical way and analyze how easy it [is] for [your] customers to […] reach out to you for your services and products, or find you if you have a physical location. Consider [this] especially when one opens your website via a mobile phone. I recommend this because at the end of the day your website is there to bring you sales and revenues — as all the best marketing efforts objective is.”

DesignRush released the July list of the best web design companies that can help businesses engage and convert online.

1. Visuapex Creatives –

Expertise: Web Design, Graphic Design, Branding and more

2. Aufait UX –

Expertise: Web Design, App Design, UI/UX Design and more

3. Gordo Web Design –

Expertise: eCommerce Development, Web Design, Local & Map SEO and more

4. Cyberlogical –

Expertise: Digital Strategy, UX Design, Digital Marketing and more

5. Sammy Belose –

Expertise: Website SEO, eCommerce SEO, Content Planning and more

6. Sailet –

Expertise: Web Development, App Development, UX/UI Design and more

7. Zyne Ventures –

Expertise: Branding, UI/UX Design, Digital Marketing and more

8. Select Creatives –

Expertise: Web Design & Development​, App Development, eCommerce Development and more

9. MaxoBiz –

Expertise: Web Design, Web Development, Graphic Design and more

10. Cyrusson –

Expertise: Web Design, Content Development, Branding and more

11. Create Element –

Expertise: Local SEO, Web Design, Email Marketing and more

12. SimplyGreat.Co –

Expertise: Web Design, Web Hosting, Blog Management and more

13. Embajadores de Marca –

Expertise: Brand Creation & Registration, Marketing Consulting, Content Marketing and more

14. Webiance –

Expertise: Branding, Lead Generation, Digital Marketing and more

15. Forge Digital Marketing –

Expertise: Web & App Design, Content Development, Digital Marketing and more

16. SlashMonk –

Expertise: Web Design, Web Development, eCommerce Development and more

17. Funnel Simplified –

Expertise: Digital Marketing, Content Management, Web Design & Development and more

18. Dos Mundos Creative –

Expertise: Web Design, UX Design, Web Development and more

19. 10 Plus Brand –

Expertise: Web Design & Development, Brand Identity, Content Marketing and more

20. –

Expertise: Web Design & Development, SEO, Lead Generation and more

21. Optimal Web Design –

Expertise: Web Design, Web Development, SEO and more


Expertise: Web Design, eCommerce Solutions, SEO and more

23. Zibtek –

Expertise: App Development, Web Design & Development, QA & Support and more

24. Optimal Websites –

Expertise: Web Design, UX Design, Blog Writing and more

25. DigitalDesign.NYC –

Expertise: Branding, Web Design, UI/UX Design and more

26. FDRY –

Expertise: Branding & Visual Identity, Graphic Design, UI/UX Design and more

Brands can explore the top web design companies by location, size, average hourly rate and portfolio on DesignRush.

About DesignRush: is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.

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