FP trendAugust 31, 2021 17:45:48 IST
Instagram requires users to add birthdays to their apps. Through a blog post, the company announced that it will start displaying notifications asking the app to update its birthday if it hasn’t been updated yet. This pop-up message (and a move that requires a date of birth) is intended to provide a secure platform for young users of the app. This will allow Instagram to create personalized experiences for users and introduce features and settings based on age.
This move is also to make the safety features recently introduced on the platform more effective. A recent update prevents adults from sending messages to users under the age of 18, and by default the teenager’s account is private. Including your date of birth means that these safety regulations are in effect.
This also affects the type of ads that users see. Users under the age of 18 aren’t eligible for ads because Instagram doesn’t allow advertisers to insert ads into their feeds.
If you haven’t added your birthday details to the app yet, you’ll see a pop-up message. Instagram initially began asking users to add birthdays in 2019.
People who haven’t added their birthday details will continue to see the message, and if they continue to ignore the warning, they won’t be able to use the app until they finally provide their birthday. It also displays a warning on the post and hides the post itself until the user’s birthday details are added.
We also recommend that users cannot escape by providing incorrect birthday details. The platform uses artificial intelligence to learn if the age provided is correct. If not, a list of options for the user to verify their age is displayed. This feature is understood to be still in its infancy and requires some work.