Whether your business offers health or fitness-related products or services, getting them across to your customers is crucial. Health-conscious consumers are especially picky when choosing particular products and services to add to their daily needs and routine activities.
Fortunately, there you can reach your target audience through niche marketing. Niche marketing may seem like going the extra mile, but it allows you to reach your target audience, bringing relatively quick and effective results. Expand your business and gain the trust of thousands of health-conscious consumers to buy your brand. Here is how.
Know The Age Group
Health-conscious consumers are typically young and getting younger, based on recent studies. Generation Z or those under or nearing the age of 20 are the ones who have deep concerns regarding their health and elderly. They are most likely looking out for their parents, grandparents, and other older people in their life.
Younger generations are known to take action when it comes to maintaining health and wellness. If you offer a product or service that will benefit older generations, selling them to younger relatives, typically those aged between eighteen to thirty, instead of the actual beneficiaries, might make a big difference to your company’s sales.
Know Their Online Behaviour
As a product or service marketer, it is your job to know where the majority of your potential customers spend their time online. For instance, if you offer vegan meals, you need to know if more vegans are scouring through social media or online blogs, or both. What are their needs and interests? Do they have active and busy schedules?
Dive into the different factors that can help you tailor your product or service advertising that will fit their daily needs and necessities. Try reaching them through blogs and social media and advertise your website, brand, products, and services. Look for the specific blogs they use as reference materials and the social media influencers that have the most impact.
Offer Facts and Evidence
The majority of these health-conscious individuals have done their research to stay committed to their values and health beliefs. They know how to shop smart, and they know the difference between authentic and skeptical products. If you want to catch their attention, use more realistic words such as “energy,” “nutrition,” “weight management,” and the likes.
Avoid marketing statements that sell near-impossible or instant results such as “lose 20 pounds every week,” or “get your summer body in no time,” and other similar taglines. Health-conscious consumers know that there is no elevator to success. If your products and service seem skeptical, they will check to see if you have facts and studies to offer.
Moreover, when you present fact-based marketing and instil the idea that your products are based on scientific studies, make sure that these are real and verified by authorized science-related parties or individuals. Spreading false information about your products to educated consumers will do you more harm than good.
Health-conscious consumers are dominating the market in today’s time. Health trends are growing as multiple food companies are switching from sweet, savory, and tasty snacks to healthy sugar-free alternatives. Millennials and Gen Z consumers are opening a new opportunity for wellness and health-related products to thrive in the market.