As top-rated WordPress designers and one of the top five web designers in the UK, director Adam N from WebsiteDesigners.London shares design tips for 2022. Learn what you can be doing to get and stay ahead of the competition in the New Year
The design of your website and other aspects of your company and brand is essential to your success. The importance of having a good website for business simply cannot be overlooked. It not only impacts your credibility but also your conversions and sales. Your site must be optimised for the best user experience if you want to outshine your competitors in the upcoming year.
3D design, multimedia and interactive design
As web designers think about the future and 2022, you should also focus on 3D design, multimedia, and interactive design. For instance, you should be prepared to incorporate and embrace animation, AR, VR, and large-scale video and imagery, in addition to interactive features.
However, keep in mind you must also be able to deliver the best possible experience regardless of the device the user is on. Others are looking to have the entire site customisable to the user and them being able to move around pieces and elements as they choose. It will be about the visitor having more control and being able to interact with your website and design.
Use a mobile-first approach
If you want to be found on Google searches and stay high in the rankings then you should consider a mobile-first approach with your design. It must be a top-priority going forward and not on the backburner. Understand how your target audience interacts with your brand and website to make sure your website is easy to use and effective. Keep in mind people interact with content differently on mobile than other devices.
High-quality content is still critical (consider reusing it)
Another design tip for 2022 is to bring back top-performing content which will be extremely important to your success. Take time to review your top content and pieces that got the most attention over the last few years. Take time to update your posts with relevant and timely information and then plan to relaunch it. However, be sure to keep the existing URL in place. After a few updates and relaunching it, you will likely see significant improvements with organic clicks.
Focus on simple navigation
One of the best design tips for 2022 when it comes to your website and design is to keep it simple. You must be able to instantaneously communicate your core message and what you are about right from the start. Use plain language and tailor your navigation to your content.
The experts at WebsiteDesigners.London encourage you to focus on connecting emotionally with your audience and using as few words as possible in your overall website design. Some may also call it a mindful web design.
When it comes to the simplicity of your site, be cautious not to overcrowd it. In 2022, the focus should be a modern, sleek, and clean design that is attractive and easy to scroll through. Content versatility is a must and you should also be aware of your 404s and get rid of those right away.
Maintain a consistent brand
Developing a strong brand identity will be key in 2022 and beyond. It is the cornerstone of your company and will impact traffic to your site and conversions. You must remain consistent across all customer touchpoints. The same goes for your messaging and tone of your website and within your design. Look for creating consistency with your value proposition, aesthetics, and tone on your site.
Make SEO a priority
SEO helps you gain more traffic and Google will be more prone to highlight and reward your site. When it comes to the design of your website and SEO make sure you have a responsive design, relevant header tags, relevant title tags, and use short descriptive URLs.
Also, collect relevant backlinks and make sure your content speaks to your audience. Use targeted keywords throughout your website which will boost organic traffic. Your site’s speed also plays a role and should be a main concern.
Include a direct CTA and place it at the bottom
Always put your CTA at the bottom, say the WebsiteDesigners.London top-rated WordPress designers. It is too overbearing and aggressive to have your CTA near the top of the page. You can safely assume not all visitors will be ready to take action when first getting to know your brand and clicking around your site. Give them a chance to warm up and learn more about you before incorporating your CTA on the page. You will first need to convince and lead them to the next step before announcing what you want them to do.
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