Mastronardi Produce’s website and social media design work for their new Queen of Greens line has been recognized in the American Advertising Awards. Recognized as the advertising industry’s largest national competition, the American Advertising Awards recognizes excellence in design and advertising. Among the entrants were winners from 17 other federations located throughout Florida and the Caribbean.
Queen of Greens website homepage.
Freshmade was the agency in charge of the website and social media design for the Queen of Greens line that received two gold and three silver awards in the District 4 American Advertising Awards. The food-focused branding and packaging design agency has also created content for companies such as Frieda’s and Southern Selects (Southern Specialties, Inc.). At the district level, the South Florida agency received two Gold awards for the Queen of Greens website design and Growing Gourmet packaging design. They also won three Silver awards for their Sunset social media content.
Freshmade has also created content for Frieda’s.
“We’re seeing an evolution in branding and design in the produce industry as consumer-facing content takes the spotlight,” said David Edmundson, founding partner and executive director at Freshmade. “Our clients trust us to be forward-thinking and push boundaries, and we’ve seen that pay off in award-winning work.”
Queen of Greens product line on their website.
“No matter the product or execution, we find the sweet spot between disruption and relevance so our clients can have a mainstream approach while extending the limit of what’s possible,” said Russ Martin, partner and creative director at Freshmade.
Gold award winner.
Sunset released their Queen of Greens line during the 2020 PMA Fresh Summit. It is a high-tech lettuce line from Mastronardi which is greenhouse grown. “We are always looking for better ways to deliver on the food that people have been used to settling for,” says Paul Mastronardi, President and CEO of Mastronardi Produce. “It’s why we’re always pushing the boundaries on flavor, technology and sustainability. We believe the lettuce category needs a revolution, and we have the expertise and resources to drive that change.”
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