• Internet Marketing

    Digital Marketing Ads Spending Analysis: Google Reports 2021 Q2 Earnings, YouTube Ad Revenue Up 83% From Previous Year

    Exults Digital Marketing The online marketing experts at Exults offer insight on Google’s Q2 2021 earnings report and its impact on the growth of digital advertising. The display ads market continues to see growth due to its consistent effectiveness, and so there has never been a better time to utilize sponsored search.” — Zach Hoffman, CEO of Exults Digital Marketing FORT LAUDERDALE, FLORIDA, USA, July 28, 2021 /EINPresswire.com/ — Now a year removed from the onset of the 2020 pandemic, the digital advertising market continues to surge even after representing the majority of all media spending a year  

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  • Internet Marketing

    Social Media Marketing Analysis: Consumers Relay Their Preferences for Personalized Ads | News

    FORT LAUDERDALE, Fla., March 29, 2021 /PRNewswire-PRWeb/ — Although the shift to digital advertising has been underway for some time now, the challenges of 2020 have hastened the transition much more quickly than anticipated. With in-person business limited in many areas and consumer anxieties at an all-time high, companies were forced to find more creative ways to communicate with their customers. For many of them, this meant embracing advertising opportunities on social media. According to Marketing Dive, four in 10 consumers now check their phones every handful of minutes, something the company attributes to a desire to stay  

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  • SEO

    Google Ads to Phase Out Modified Broad Match

    Google announced today what is potentially a large change for certain paid search managers: the broad match modified version of keywords will be going away. This change will start rolling out in two weeks. What’s Happening to Broad Match Modified? Phrase match will now expand to cover broad match modified instances. Google notes it will “continue to respect word order when it’s important to meaning.” Advertisers will not have to take any specific action. Performance data will stay where it is, but the new matching behavior will start to take place. Broad match modified keywords can continue to be added  

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