Photo: Manuel Breva Colmeiro/Getty Images The Centers for Medicare and Medicaid Services has responded to complaints that recent Medicare Advantage advertisements and marketing materials have been “confusing, misleading or inaccurate,” at least in the minds of consumers. Kathryn A. Coleman, director of the agency’s Medicare Drug and Health Plan Contract […]
Advantage
Lots of people are fascinated by dinosaurs. But being a dinosaur brand doesn’t make you fascinating. In fact, it’s the quickest way to lose credibility in the eyes of your customer. How do brands become dinosaurs? No brand ever thinks they are stuck-in-their-ways or will become obsolete. Yet, many companies […]
