Learning to code, whether with Python, JavaScript, or another programming language, has a whole host of benefits, including the ability to work with larger datasets and automate repetitive tasks. But despite the benefits, many SEO professionals are yet to make the transition – and I completely understand why! It isn’t an essential […]

When it comes to local SEO, there’s a lot of noise. From the latest industry buzz talk to the nuances of a specific website, a strategy to-do list can quickly become flooded with tasks that don’t consider the big picture. However, none of these tasks matter if you ignore competitors.  […]

Every campaign must begin with comprehensive research. From making sure that your initial benchmarks are correct to performing an in-depth competitor analysis, you must make sure that your data is accurate and complete from the start.  How is your site currently doing?  What keywords are you ranking for?  What keywords […]