There are a lot of articles and people promoting “quick SEO fixes” on the internet.

A quick Google search for “SEO tactics” returned about 14,100,000 results in less than a second.

But if there’s one thing the last few decades have taught us, it’s that you can’t believe everything you


That’s quite a difference in search intent.

The first example speaks to your brand’s popularity, the other is competing for the user’s attention. It’s the latter that we can fully influence through SEO.

Why You Should Target Non-Brand Organic Keywords Only (& Measure Non-Brand Organic Traffic)

To be completely honest,


A well-designed website is the digital foundation of any successful business. 

When a company’s website is easy to find, quick to load and seamless to navigate, strangers can transform into brand loyalists in just a few clicks. Unfortunately, the journey from search engine query to shopping cart checkout is fraught