Before you click out of this article thinking, “not another keyword research guide,” let me tell you something I’ve learned first-hand from working with national news publishers: Keyword research for publishers is entirely different. The skills, processes, checklists, and tools you currently use won’t be as helpful in this niche. […]

People still use physical workplaces? Those are old school! Gone are the days of employees coming together in a shared physical space to get work done. Today, team members collaborate remotely from all over the world using digital technologies. A digital workplace is one such technology that facilitates remote teamwork […]

How important is schema markup for local search engine optimization (SEO)? Most local SEO experts and webmasters are familiar with the impact of having well-optimized SEO elements on their landing pages, such as optimized title tags, well-written content, and more. However, what exactly can you accomplish by applying schema markup […]

When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake. Yes, we might have limited […]