Google’s principle of E-A-T — which stands for expertise, authority, and trustworthiness — is the search engine’s way of determining the value of content on the web. But, what does it mean for content to reflect expertise, authority, and trustworthiness? “Expertise, for me, is the amount of knowledge you have […]

If you run a small business, you know it’s essential to bring in new clientele constantly. Tap or click here for three small business tips that will save you time and money. One trick companies use for outreach is to give out company-branded gifts. These can include a company-branded pen […]