Viewability as a standard measurement metric for digital advertising emerged out of necessity around 2010, in response to a “wild West” market landscape of proliferating exchanges, publishers and tech platforms. With little top-down oversight, the open advertising environment was rife with fraud and unfulfilled promises. Brands and agencies alike were

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Indian brands embrace influencer marketing in 2022

Leading and specialized content producers are used in influencer marketing to raise brand recognition, boost traffic, and deliver messages to a business’s target demographic. Businesses may target the audience they want to reach by extending their reach across numerous buyer personas thanks to

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