Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. Google is upgrading the concept of E-A-T with an additional ‘E’ for experience. The new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s […]

Digital employee experience can lead to better productivity and overall improved efficiency! Since the first quarter of 2020, the IT landscape has drastically changed, leading to an all-time high in remote work trends and expectations. Businesses are now working on improving employee experiences and digital well-being through technology. This shift […]

No matter how easy your website is to navigate or how clean the user experience (UX) is, an on-site search function is vital. Your site visitors want a direct way to find exactly what they want. On-site search is more than a search box; it’s an essential aspect of how […]

As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? With so many moving pieces, it can be difficult to get your CX down to a simple […]