Today’s Ask An SEO question comes from Peter, who asks: “What’s the risk of focusing on what competitors are doing, as opposed to charting your own path? If all competitors are looking at each other, there’s no differentiators.” Great question, Peter! And one that comes up a lot. If a […]
Focusing
OPINION AND COMMENTARY Editorials and other Opinion content offer perspectives on issues important to our community and are independent from the work of our newsroom reporters. Someone once suggested to me that instead of dreading the blank screen facing me when I sit down to write a column, I should […]