A couple of weeks ago, Google revealed that 40% of 18 to 24-year-olds prefer TikTok or Instagram search over cheugy, Boomer-style Googling. Since then, the internet giant has come back fighting, by launching an educational campaign aimed at Gen Z. Called “Let’s Internet Better,” the crusade features a series of […]

For more than a decade, when companies talked about search engine optimization (SEO), by default they were talking about Google. With the rise of digital juggernauts in the e-commerce and social media spaces—including the buy-anything platform Amazon and video-sharing apps like TikTok—online searches for products, entertainment, and information have begun […]

Recently, Apple announced the all-new MacBook Air for 2022, featuring a big redesign and the new Apple M2 processor. It’s certainly a compelling laptop, but it’s not without competition, and the Lenovo ThinkPad X1 Carbon Gen 10 is another fantastic device launched this year. They’re geared towards very different markets, […]