Redirects for SEO should be used correctly because they impact how websites are crawled and indexed by Google. While most people think of redirects as an internet detour sign, much more is happening, and it’s surprisingly enjoyable to discover. Keep reading for a comprehensive overview of redirects and the proper application […]
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Building for the web is harder than ever. Better mobile technologies and web standards roll out every day. So, how are websites keeping up? Unlimited data plans are a luxury. But how much data gets downloaded when visiting a website, and what’s the environmental impact of our web today? Google […]
Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. Google is upgrading the concept of E-A-T with an additional ‘E’ for experience. The new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s […]
So many factors impact SEO performance that there are countless different threads to be pulled on. How do you know where to focus your time and effort to significantly impact your KPIs and demonstrate progress? Here are a few tips and strategies to prioritize first. Structuring Your SEO Strategy Every […]
Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and these are: defining the project, data collection, data analysis, statistics, modeling, and model monitoring. Many businesses rely on predictive analysis to determine the relationship between […]
Historically, I mean for over a decade, John Mueller was the single person answering questions from SEOs on the Google SEO office hours segment. Recently John announced changes to the format and it seems like once again, John is making changes to the format. The format is still not live […]
If only we had full control over our website’s appearance in Google Search properties. Sadly, that’s not the case, as someone discovered recently. Today’s Ask An SEO question comes from Marwan from England, who asks: “How do I remove transactional landing pages such as “Restaurant branding agency” off my Google […]
This article aims to adhere to social model language while some of the contributors have chosen to identify differently. Conversations about accessibility within the SEO community have increased over the last few years. While several experts and disability advocates have been speaking about accessibility for years, the importance of digital […]
