Can you imagine the hassle of finding an electrician if every Google search returned global SEO results?

How many pages of search results would you have to comb through to find a beautician in your neighborhood?

On the other hand, think of how inefficient your digital marketing strategy would be

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Today’s Ask An SEO question comes from Peter, who asks:

“What’s the risk of focusing on what competitors are doing, as opposed to charting your own path? If all competitors are looking at each other, there’s no differentiators.”

Great question, Peter! And one that comes up a lot.

If a

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Inspired by the SEO strategies embraced by Adobe and Canva, I began studying feature pages and the possibility of leveraging non-branded keywords to increase conversions.

A couple of months ago, I began building an SEO “swipe file” for SaaS and software brands, ranking the first page with non-branded keywords on

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Wondering how to do SEO for ecommerce?

Looking for expert insights on ecommerce SEO?

Uncertain how to make your online store more successful?

From acknowledging that the traditional customer journey is dead, to fast pivoting due to Google’s constant updates, to reassessing benchmarks after the pandemic digital boom and the

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Remember the early days of the internet?

You could spend all day chatting with your friends on AOL messenger while you played solitaire on Yahoo games. And then your mom picked up the phone to make a call, and you were kicked off the web. Good times.

In those days,

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This post was sponsored by News & Editorial SEO Summit (NESS). The opinions expressed in this article are the sponsor’s own.

Search engine optimization has varying tactics across industries, especially for news publishers.

Our SEO efforts differ from those of, say, ecommerce or local.

We know it’s not a one-size-fits-all

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