Pillar pages have been an effective way to group and present website content to users and search engines for some time. In this post, I will define what a pillar page is, how it can help your SEO efforts, and share some examples of pillar pages in action. So let’s […]
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SEO reporting and tracking are major sticking points for anyone in the industry. Data that you find important may be less valuable to C-suite executives. Or you may not have enough data to show growth, changes and significant events clearly and concisely. Reports must tell a story. Without the right […]
Google is making desktop search results more like mobile with an update that lets users endlessly scroll through multiple pages. Continuous scrolling is now rolling out to desktop search results in the United States. In an email to Search Engine Journal, Google explains how the SERPs will display up to […]
For many companies, their website can be their largest brand asset, which is why it needs to display authority, trust, and expertise. Optimizing your website to meet customer needs and display these characteristics makes up the fundamental process of SEO. However, before we dive into the nitty-gritty of SEO, I […]
With the recent developments on Twitter, you may have heard about Mastodon in the news. Perhaps you’ve already joined to protest or find an alternative. Although you can use Mastodon as an alternative to Twitter, there is no such requirement. This article will discuss how digital marketers can join Mastodon, […]
At Google I/O 2021, Google announced a new technology called MUM (Multitask Unified Model) that it will use internally to help its ranking systems better understand language. Since the announcement, there has been much discussion about if or when MUM would become a ranking factor. What Is MUM? Dubbed “a […]
Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages. The goal is to provide a summary of the webpage. Google’s guideline states: “A page’s meta description tag gives Google and other search engines a summary of what the page […]
In 2016, the U.N. declared that access to the internet is a human right. This decision was made on the understanding that the internet is a tool for everyone to access information affordably and express themselves. This resolution stirred up discussion around access in terms of infrastructure, where fiber cables […]
