AI for SEO is at a tipping point where the technology used by big corporations is increasingly within reach for smaller businesses. The increasing use of this new technology is permanently changing the practice of SEO today. But is it right for your business? These are the surprising facts. What […]

If you’ve ever written a blog post or online article, you’ve asked the question before: How long should this be? In other words, what’s the optimal length of web content for SEO purposes? Depending on the year and the source, you might hear the ideal word count for SEO is […]

Can you imagine the hassle of finding an electrician if every Google search returned global SEO results? How many pages of search results would you have to comb through to find a beautician in your neighborhood? On the other hand, think of how inefficient your digital marketing strategy would be […]

Roughly half of the Twitter DMs I receive are attempts to sell me “high-quality guest link posting.” The other half are lifelong agency SEOs looking to move in-house, asking me how to make the move and to review their resumes.  While I started my career in a link building agency […]

Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still be highly successful online. Of course, the basics in 2022 are much different from the basics in 1998. It’s easy […]

At Google I/O 2021, Google announced a new technology called MUM (Multitask Unified Model) that it will use internally to help its ranking systems better understand language. Since the announcement, there has been much discussion about if or when MUM would become a ranking factor. What Is MUM? Dubbed “a […]

With Google constantly releasing algorithm updates, how do you keep up? Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material, which wasn’t necessarily user-friendly. Now, you can stay ahead of the curve with a forward-thinking approach to search marketing. In today’s ever-evolving […]

For more than a decade, when companies talked about search engine optimization (SEO), by default they were talking about Google. With the rise of digital juggernauts in the e-commerce and social media spaces—including the buy-anything platform Amazon and video-sharing apps like TikTok—online searches for products, entertainment, and information have begun […]