AI for SEO is at a tipping point where the technology used by big corporations is increasingly within reach for smaller businesses. The increasing use of this new technology is permanently changing the practice of SEO today. But is it right for your business? These are the surprising facts. What […]
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Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many are simply unable to share their work even when it’s successful. How can SEOs stop practicing “ghost optimization”? Before we dive into this question, let’s look at the reasons for the ongoing secrecy […]
Google Assistant. Siri. Alexa. Cortana. You have your choice of high-quality voice assistants today, and they can all do some pretty amazing things. One of those things is to help users find answers to questions; basically, whatever someone would normally turn to a search engine for, voice assistants can find […]
Learning to code, whether with Python, JavaScript, or another programming language, has a whole host of benefits, including the ability to work with larger datasets and automate repetitive tasks. But despite the benefits, many SEO professionals are yet to make the transition – and I completely understand why! It isn’t an essential […]
Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages. The goal is to provide a summary of the webpage. Google’s guideline states: “A page’s meta description tag gives Google and other search engines a summary of what the page […]
Sales always has a voice. Revenues have to grow, and anything else is a failure. But now, many companies have a near-death experience because the sales landscape has radically changed. Years ago, a salesperson had a valuable Rolodex. The salesperson nurtured the relationships it represented with calls, visits and likely […]
Every PR professional knows the power of the press release. Whether you’re launching a new product, announcing a merger, or have any other notable information you want to share, the press release is a great way to distribute that information. But does it have any impact on your SEO efforts? […]
Today’s Ask An SEO question comes from Kate. She asks: Hi Experts, I’m a newbie in SEO and am fighting with self-doubt about whether it’s a female-friendly field or not? I read a lot of brilliant men in SEO, but what about women? I’m into technical SEO but worry that […]
