Opinions expressed by Entrepreneur contributors are their own. If you’re looking for ways to improve your company’s content strategy and output, you’ve probably considered using AI tools. These tools can improve your team’s productivity, allowing you to create more content in less time. AI writing has been a big point […]

Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in the past five. It may be time to consider freshening up internal linking strategies so that they […]

AI for SEO is at a tipping point where the technology used by big corporations is increasingly within reach for smaller businesses. The increasing use of this new technology is permanently changing the practice of SEO today. But is it right for your business? These are the surprising facts. What […]

Google published a groundbreaking research paper about identifying page quality with AI. The details of the algorithm seem remarkably similar to what the helpful content algorithm is known to do. Google Doesn’t Identify Algorithm Technologies Nobody outside of Google can say with certainty that this research paper is the basis […]

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. That’s why one of my top priorities this year was to help […]

Building for the web is harder than ever. Better mobile technologies and web standards roll out every day. So, how are websites keeping up? Unlimited data plans are a luxury. But how much data gets downloaded when visiting a website, and what’s the environmental impact of our web today? Google […]

Google Assistant. Siri. Alexa. Cortana. You have your choice of high-quality voice assistants today, and they can all do some pretty amazing things. One of those things is to help users find answers to questions; basically, whatever someone would normally turn to a search engine for, voice assistants can find […]

Google is making desktop search results more like mobile with an update that lets users endlessly scroll through multiple pages. Continuous scrolling is now rolling out to desktop search results in the United States. In an email to Search Engine Journal, Google explains how the SERPs will display up to […]