Pillar pages have been an effective way to group and present website content to users and search engines for some time. In this post, I will define what a pillar page is, how it can help your SEO efforts, and share some examples of pillar pages in action. So let’s […]
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Google has made significant changes to its Quality Rater Guidelines (QRG) for search. While Google updates this document several times per year, the latest version, updated today, came with notable changes to the structure of the document, with many new sections and tables added and a total of 11 new […]
Inspired by the SEO strategies embraced by Adobe and Canva, I began studying feature pages and the possibility of leveraging non-branded keywords to increase conversions. A couple of months ago, I began building an SEO “swipe file” for SaaS and software brands, ranking the first page with non-branded keywords on […]
Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions. After Barry Schwartz shared the […]
Gone are the days when Google was the most important factor to consider in your search strategy. As a marketer in today’s digital landscape, you should be putting real emphasis on how you optimize content for social media. More and more people are turning to the search bar on social […]
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With Google constantly releasing algorithm updates, how do you keep up? Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material, which wasn’t necessarily user-friendly. Now, you can stay ahead of the curve with a forward-thinking approach to search marketing. In today’s ever-evolving […]
Entity search can be a massive competitive advantage. But you first need to build your entity-based strategy. This article will cover how to create a robust entity-first strategy to help our content and SEO efforts. Most common challenges search and content marketers face Relevant, topical content, discovery based on customer […]
Opinions expressed by Entrepreneur contributors are their own. Mention digital marketing and, within minutes, buzzwords like search engine optimization (SEO) and content marketing will be mentioned. Both are more than buzzwords. They are integral parts of successful digital marketing for most current brands. Chances are, if you are running a […]
