Pillar pages have been an effective way to group and present website content to users and search engines for some time. In this post, I will define what a pillar page is, how it can help your SEO efforts, and share some examples of pillar pages in action. So let’s […]
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Google not only changes how it presents information to users and updates algorithms, but the way users search is also changing. SEO best practices are changing every year, so it’s best to keep up with what it means to properly optimize a website today. Signals Of Authenticity And Usefulness Google […]
Nick Brown is the Founder and CEO of accelerate agency, a SaaS SEO & content agency. Working with enterprise and scale-up brands. getty Finding the right SEO agency partner for your SaaS company can be an intimidating process. There are thousands and thousands of SEO agencies to choose from. Even […]
For many companies, their website can be their largest brand asset, which is why it needs to display authority, trust, and expertise. Optimizing your website to meet customer needs and display these characteristics makes up the fundamental process of SEO. However, before we dive into the nitty-gritty of SEO, I […]
At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query. In the coming months, […]
Google’s John Mueller has put down some strong language against changing your URLs for SEO reasons alone. He basically said in most cases, changing URLs will have a negative impact on SEO and that you probably should not change URLs just for SEO reasons. This came up in two different […]
Over half (53%) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase. Yes, organic search is still the highest ROI channel. If you’re not incorporating SEO into your digital marketing strategy, you may be missing out on a […]
This post was sponsored by News & Editorial SEO Summit (NESS). The opinions expressed in this article are the sponsor’s own. Search engine optimization has varying tactics across industries, especially for news publishers. Our SEO efforts differ from those of, say, ecommerce or local. We know it’s not a one-size-fits-all […]
