Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs and small business owners struggle to reach the top spot on Google after the Helpful Content Update. However, the consequences of not ranking well can be severe, from making your website hard to find to limiting your potential growth. Remember […]
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As 2022 proved once again, SEO is never boring. Was 2022 the year of AI – or perhaps the official dawning of the age of AI? For the last month, it’s been hard not to read about or avoid the temptation to spend hours playing with ChatGPT. We also had […]
Content generation has grown exponentially in recent years, and prompts have become a must-have tool for SEO professionals. With these simple instructions, it’s possible to generate articles, images, videos, and more. For marketers and SEO pros, in particular, mastering the use of prompts is a real asset. This is because […]
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. Learn new ways to unlock the power […]
Earlier this year at SMX Advanced, I presented results from our Peak Ace test lab. These tests shed some light on several technical implementation points and how Googlebot would deal with them. One of my favorite tests examined Google’s indexing of iFramed URLs and their content. In my SMX Advanced […]
Over half (53%) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase. Yes, organic search is still the highest ROI channel. If you’re not incorporating SEO into your digital marketing strategy, you may be missing out on a […]
The Truth About The Real ROI Of SEO SEO often involves a significant initial investment with a longer ROI than other channels. And once you let SEO slide, the recovery budget can be even more taxing. However, the ROI from an investment in SEO is generally higher than in other […]
How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales. To improve their brand image and reputation, they should create in-depth, high-quality content more slowly (but still regularly). Content marketing […]
