Earning a degree is a good thing for some professions. After all, you wouldn’t want a doctor who learned his trade via YouTube videos taking out your appendix, would you? Of course not. But for other professions, you can learn just as much, if not more, than a college curriculum’s […]
https://i.ibb.co/Pm2r26s/Tech-Gadg-Web-SEOimers-16.jpg
Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. Google is upgrading the concept of E-A-T with an additional ‘E’ for experience. The new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s […]
When you’re preparing your strategy for next year, it’s vital to plan for potential upsets and challenges ahead. This year, SEO practitioners overcame challenges posed by a lack of resources, issues with strategy, and the ability to scale processes. Looking ahead to 2023 and beyond, our State of SEO report […]
At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query. In the coming months, […]
Google’s John Mueller has put down some strong language against changing your URLs for SEO reasons alone. He basically said in most cases, changing URLs will have a negative impact on SEO and that you probably should not change URLs just for SEO reasons. This came up in two different […]
A lot of SEOs focus on the pages Google has indexed versus the pages Google has not indexed on your website. So if there is a larger percentage of not indexed pages, they get concerned. Should they be concerned? Well, like anything in SEO, it depends. John Mueller of Google […]
Entity search can be a massive competitive advantage. But you first need to build your entity-based strategy. This article will cover how to create a robust entity-first strategy to help our content and SEO efforts. Most common challenges search and content marketers face Relevant, topical content, discovery based on customer […]
Opinions expressed by Entrepreneur contributors are their own. Mention digital marketing and, within minutes, buzzwords like search engine optimization (SEO) and content marketing will be mentioned. Both are more than buzzwords. They are integral parts of successful digital marketing for most current brands. Chances are, if you are running a […]
