Pillar pages have been an effective way to group and present website content to users and search engines for some time.

In this post, I will define what a pillar page is, how it can help your SEO efforts, and share some examples of pillar pages in action.

So let’s

  ...

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape.

That’s why one of my top priorities this year was to help

  ...

Redirects for SEO should be used correctly because they impact how websites are crawled and indexed by Google.

While most people think of redirects as an internet detour sign, much more is happening, and it’s surprisingly enjoyable to discover.

Keep reading for a comprehensive overview of redirects and the proper

  ...

Content generation has grown exponentially in recent years, and prompts have become a must-have tool for SEO professionals.

With these simple instructions, it’s possible to generate articles, images, videos, and more.

For marketers and SEO pros, in particular, mastering the use of prompts is a real asset.

This is because

  ...

2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down.

This year alone, Google dropped eight confirmed and unconfirmed updates – leaving many businesses scrambling to keep up.

With so much volatility, how can you adapt your SEO strategy to keep

  ...

Wondering how to do SEO for ecommerce?

Looking for expert insights on ecommerce SEO?

Uncertain how to make your online store more successful?

From acknowledging that the traditional customer journey is dead, to fast pivoting due to Google’s constant updates, to reassessing benchmarks after the pandemic digital boom and the

  ...

Roughly half of the Twitter DMs I receive are attempts to sell me “high-quality guest link posting.”

The other half are lifelong agency SEOs looking to move in-house, asking me how to make the move and to review their resumes. 

While I started my career in a link building agency

  ...