Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in the past five. It may be time to consider freshening up internal linking strategies so that they […]
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Science fiction becomes a reality! We can now interact and use things we were used to seeing in movies daily. One of the recent revolutionary technologies is ChatGPT, which will change how we work A LOT! As a programmer, I initially didn’t believe that it could solve advanced tasks, but […]
Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still be highly successful online. Of course, the basics in 2022 are much different from the basics in 1998. It’s easy […]
I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. Which (more advanced) metrics we should establish to determine actual […]
Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year. Several elements contribute to the value proposition of an individual page and domain. But one key concept that Google covers in their Quality Rater Guidelines […]
