AI for SEO is at a tipping point where the technology used by big corporations is increasingly within reach for smaller businesses. The increasing use of this new technology is permanently changing the practice of SEO today. But is it right for your business? These are the surprising facts. What […]
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Pillar pages have been an effective way to group and present website content to users and search engines for some time. In this post, I will define what a pillar page is, how it can help your SEO efforts, and share some examples of pillar pages in action. So let’s […]
If you’ve ever written a blog post or online article, you’ve asked the question before: How long should this be? In other words, what’s the optimal length of web content for SEO purposes? Depending on the year and the source, you might hear the ideal word count for SEO is […]
Google published a groundbreaking research paper about identifying page quality with AI. The details of the algorithm seem remarkably similar to what the helpful content algorithm is known to do. Google Doesn’t Identify Algorithm Technologies Nobody outside of Google can say with certainty that this research paper is the basis […]
Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. That’s why one of my top priorities this year was to help […]
In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to using WordPress compared to coding a website yourself. A thread in the r/SEO forum asks a familiar question many practitioners run into in their careers. Is WordPress better for SEO than […]
Roughly half of the Twitter DMs I receive are attempts to sell me “high-quality guest link posting.” The other half are lifelong agency SEOs looking to move in-house, asking me how to make the move and to review their resumes. While I started my career in a link building agency […]
Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions. After Barry Schwartz shared the […]
