Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in the past five. It may be time to consider freshening up internal linking strategies so that they […]
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Building for the web is harder than ever. Better mobile technologies and web standards roll out every day. So, how are websites keeping up? Unlimited data plans are a luxury. But how much data gets downloaded when visiting a website, and what’s the environmental impact of our web today? Google […]
Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. Google is upgrading the concept of E-A-T with an additional ‘E’ for experience. The new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s […]
Wondering how to do SEO for ecommerce? Looking for expert insights on ecommerce SEO? Uncertain how to make your online store more successful? From acknowledging that the traditional customer journey is dead, to fast pivoting due to Google’s constant updates, to reassessing benchmarks after the pandemic digital boom and the […]
We know that there are many reasons to focus on SEO from a commercial standpoint. Working on your company’s SEO can help raise the quality of your website, your brand reputation, and your conversions. But what about the impact on your team? Having a good SEO strategy in place can […]
Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and these are: defining the project, data collection, data analysis, statistics, modeling, and model monitoring. Many businesses rely on predictive analysis to determine the relationship between […]
How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales. To improve their brand image and reputation, they should create in-depth, high-quality content more slowly (but still regularly). Content marketing […]
Google’s help document on controlling your snippets in search results has added some examples of “bad” and “better” meta descriptions. The bad. Google advises avoiding these four types of “bad” meta descriptions: List of keywords: “Sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles” Same description used for every […]
