When it comes to local SEO, there’s a lot of noise.

From the latest industry buzz talk to the nuances of a specific website, a strategy to-do list can quickly become flooded with tasks that don’t consider the big picture.

However, none of these tasks matter if you ignore competitors. 

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Local SEO is a smart skill set to master, especially if you have a local business.

All local businesses – from law firms to restaurants to retail stores to beauty salons – can benefit from local SEO.

Why? Because Google is one of the top platforms people use to find

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