How important is schema markup for local search engine optimization (SEO)? Most local SEO experts and webmasters are familiar with the impact of having well-optimized SEO elements on their landing pages, such as optimized title tags, well-written content, and more. However, what exactly can you accomplish by applying schema markup […]

When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake. Yes, we might have limited […]

Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of individual franchise locations and creating business listings in national and local directories. However, SEO for franchises differs from regular local […]

When most people think of local SEO, they tend to default to their Google Business Profile, local citations, and backlinks. When trying to capture those “near me” results, these are definitely beneficial. However on-page optimization also plays a significant factor in the signals that are sent to the search engines […]