• Website Design

    OutThere Colorado gets national recognition with ‘best local website’ award

    OutThere Colorado has received the ‘best local website’ award from the Local Media Association as part of their 2021 ‘Digital Innovation Awards’ presentation for the previous year. Brands across the country were considered for the award, with OutThere Colorado competing in the ‘750,000 or more unique monthly visitors’ category. Image Credit: Local Media Association The award came after a year of strategically ramping up and expanding news coverage to provide more comprehensive content to the OutThere Colorado audience. Judges of the competition noted the fluid design of the website, which was revamped during 2020. Current OutThere Colorado staff includes: Spencer  

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  • SEO

    New SEO Tool Tracks {1936381d4253f19a98bc2ecae94a0b0438ab0e234f1c555690d854373a3c9a42} Of Google SERPs with Local Packs

    A new, free tool for SEOs provides insights about Google search features from an analysis of 60 million US queries. Developed by Local SEO Guide, the Local-Pack-O-Meter tracks data for ten different types of Google search features such as local packs, knowledge panels, shopping, job postings, ads, and more. What separates the Local-Pack-O-Meter apart from other tools that monitor Google search features is the amount of data it has access to. Traject Data, a client of Local SEO Guide, supplies the SERP stats from roughly 60 million US search queries. The significantly larger sample size, compared to similar tools, may  

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  • SEO

    12 Proven Local SEO Tips to Dominate the SERPs and Map Pack

    Get on a Local Search Platform Use Structured Data Tap Into Google My Business & Optimize for It Update Event Status Audit Your Listings Manage Your Reputation Use Hyper-Local Content Connect With Customers via Always-on Messaging Monitor Trends Optimize for Voice Search & Mobile Track Rankings & Build Out Local Landing Pages Don’t Forget Links Are Still Very Important Being visible on search engine results pages (SERPs) is more important than ever, especially for businesses that have physical brick-and-mortar locations. Restaurants, retail stores, and other types of local businesses have many potential customers looking for your products and services. COVID-19  

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  • Computer

    Local computer science educator ‘getting mad’ and doing something about it

    Samantha Dahlby said she “lucked into” discovering a career in software engineering after a high school teacher noticed her affinity for math and science. Today, she works as the K-12 education coordinator at the New Bohemian Innovation Collaborative, also known as NewBoCo, in Cedar Rapids, where she works with Iowa students and educators to integrate computer sciences into a school’s curriculum. Dahlby grew up in Waterloo and attended Waterloo East High School, where, she said, computing and technology classes were limited. “When I was a student, I did not have any computer science classes,” she said. “One of my teachers  

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  • SEO

    8 New & Updated Google My Business Features for Local SEO

    Health & Safety Attributes Pandemic-Related Attributes for Restaurants Attributes for Online Services Call Logging Additional GMB Insights Data Messaging Black-Owned Business Max Video Upload Size GMB is Table Stakes for Local Search Google has rolled out several new features and attributes in Google My Business (GMB) since the Coronavirus began. If you’re running a local business, you need to know about those updates so you can get the most out of the platform. In this article, we’ll check out 10 recent changes to Google My Business that you need to check out. 1. Health & Safety Attributes Late in 2020,  

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  • Internet Marketing

    Local business owner’s identity stolen for fraudulent SBA loan

    Hundreds of millions of dollars in Emergency Injury Disaster Loans went out to businesses in South Dakota through the Small Business Administration. Now there is evidence of fraud in the program and your business, or even your personal identity, could have been used to obtain one of these loans without you knowing it. In the latest data available, 7,598 businesses, including farms in South Dakota, received $463.5 million in SBA Emergency Injury Disaster Loans, or EIDL for short. While the intent was to keep businesses afloat during the pandemic, criminals saw it as an opportunity for easy money. The SBA’s  

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