Co-Founder, Ignition. getty Good key performance indicators (KPIs) round out a technology product launch plan by providing concrete ways to measure the launch’s success. KPIs give you visibility into different aspects of your launch, including how you market the launch and how many sales you generate, so you can identify […]
Measure
I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. Which (more advanced) metrics we should establish to determine actual […]
Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your […]
