Outdoor clothing and gear manufacturer The North Face has reshaped its agency structure and its approach to marketing. The process started with a decision to bring creative strategy and production in house. This year, The North Face consolidated further, but without ditching the agency role entirely. The North Face put […]
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One of the nation’s least populous states, with about 775,000 people, is betting on the future of commercial drones, autonomous farming, and cybersecurity education. North Dakota is distinguished by its Badlands and flat lands, but high above the sky — 60,000 feet, to be exact — drones are being tested […]
A recent survey of 600 U.S. and Canadian small to medium-sized business owners and their employees has revealed that 57% do not have an SEO strategy – and 23% have no plans to create one this year. The Pollfish survey commissioned by UpCity found that just 44% of businesses currently […]