• Internet Marketing

    Social Media Marketing Analysis: Consumers Relay Their Preferences for Personalized Ads | News

    FORT LAUDERDALE, Fla., March 29, 2021 /PRNewswire-PRWeb/ — Although the shift to digital advertising has been underway for some time now, the challenges of 2020 have hastened the transition much more quickly than anticipated. With in-person business limited in many areas and consumer anxieties at an all-time high, companies were forced to find more creative ways to communicate with their customers. For many of them, this meant embracing advertising opportunities on social media. According to Marketing Dive, four in 10 consumers now check their phones every handful of minutes, something the company attributes to a desire to stay  

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