Viewability as a standard measurement metric for digital advertising emerged out of necessity around 2010, in response to a “wild West” market landscape of proliferating exchanges, publishers and tech platforms. With little top-down oversight, the open advertising environment was rife with fraud and unfulfilled promises. Brands and agencies alike were […]
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We all know the feeling. You’re scrolling through your phone, and there it is. An ad that you can tie back to a recent conversation with a friend. Tap or click here for simple steps to make advertisers stop tracking you. Bad habits could spill even more of your secrets. […]
