• SEO

    What will Google’s multimodal search and MUM mean for SEO? We asked the experts

    At Google’s 2021 Search On event, the search giant shared an early look at the future of multimodal search – search that combines different methods to get more relevant results. Search on the web has historically been mostly text-based, with searchers using words to relay what they wanted to find. Even when technology advanced enough to make innovations like visual search possible, searchers would still have to pick a single method to carry out their search: either visual input, or text input, which limits the amount of nuance that can be conveyed. But thanks to Google’s Multitask Unified Model  

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  • SEO

    new initiative by Microsoft and Yandex to push content to search engines

    Microsoft and Yandex announced a new initiative today named IndexNow, a protocol that any search engine can participate in to enable site owners to have their pages and content instantly indexed by the search engine. Currently, Microsoft Bing and Yandex are the two search engines fully participating in the initiative but others are welcome to adopt this open protocol. IndexNow allows “websites to easily notify search engines whenever their website content is created, updated, or deleted,” Microsoft wrote on its blog. The goal is to make for a “more efficient Internet,” the company said, by reducing the dependency on search  

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  • SEO

    A Complete Guide to Keyword Search Volume for SEO

    Keyword search volume is one of the most frequently used metrics for keyword research, yet it is highly misunderstood. This guide will clear up some of the misconceptions about search volume, provide ways to use it correctly, and detail several use cases for SEO. What is Keyword Search Volume? Keyword search volume is the number of searches for a given keyword on a certain search engine over a specified period of time. How is Keyword Search Volume Used? In organic search optimization, the primary use of keyword search volume is in keyword research for discovering the following useful SEO information  

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  • SEO

    A Guide to Google Search Console Reporting for SEO Agencies

    When it comes to running a successful SEO agency, there is nothing more important than proving the value of your services to clients. But without comprehensive reporting, your clients might not see or understand the full impact of your SEO campaigns. SEO agencies rely on a variety of software tools to execute their campaign efforts. But if you want to really prove SEO success, Google Search Console is still the key reporting tool to do it. Unless your SEO software is built over Google Search Console, no other tool can compete with Google’s comprehensive dataset. Here’s why this free platform  

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  • SEO

    How to Use Search Operators for SEO

    Google published an Advanced SEO Help page about using Google search operators to debug a website. Google search operator search results are not tied to Google’s regular ranking algorithm and the index used is limited and not up to date. Yet even with those limitations the search operators provide useful information that can be used for search engine optimization related purposes They aren’t useful for trying to learn about Google’s algorithm. But the search operators are very useful for learning more about a website. The new documentation contains a statement about the limitations of the data: “Because search operators are  

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