Understanding your competitors can give you tactical insights to help you discover opportunities. Before competing, athletes spend many hours understanding weaknesses to exploit and finding possible gaps in the playing field. Your digital marketing should come with the same level of insight and analysis. Identifying and reviewing your competitors can […]
SEO
Opinions expressed by Entrepreneur contributors are their own. From the time of its inception, search engine optimization has faced criticism and pessimism. But lately, the voices implying that SEO is on its last legs, or that the trend is finally fizzling out, have gotten stronger. People both inside and outside of […]
Every campaign must begin with comprehensive research. From making sure that your initial benchmarks are correct to performing an in-depth competitor analysis, you must make sure that your data is accurate and complete from the start. How is your site currently doing? What keywords are you ranking for? What keywords […]
Danny Richman created an AI version of John Mueller of Google named MuellerBot. It was built off a GPT-3 powered script to answer SEO questions as if John Mueller himself answered them. It is pretty fun and sometimes scary accurate. There are more details about the MuellerBot over here – […]
“Driving revenue and awareness from search relies on your website health — today’s success in organic search is about a lot more than just keywords and content,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “It demands technically sound websites in today’s marketing landscape.” “Over […]
Their design is archetypal. Their position on the page is seemingly obvious. For years they have proven their value for SEO. And yet, as we have moved to mobile-first indexing, many sites get breadcrumb navigation wrong or have no breadcrumb trail at all. That is a mistake. Breadcrumbs are beneficial […]
I write a lot of columns here at Search Engine Journal about how to optimize your content. But I rarely touch on how to do this at scale. Enterprise marketing teams, in particular, often face significant challenges when it comes to content optimization. For example, optimizing a large catalog of […]
There are a lot of articles and people promoting “quick SEO fixes” on the internet. A quick Google search for “SEO tactics” returned about 14,100,000 results in less than a second. But if there’s one thing the last few decades have taught us, it’s that you can’t believe everything you […]
