Starting a business website, especially for a small company, may look easy at a glance. But when you have to choose which web design company to sign up with, what web layout you should go with, and what SEO strategies you need to implement, the idea of developing a website […]
Steps
For many companies, their website can be their largest brand asset, which is why it needs to display authority, trust, and expertise. Optimizing your website to meet customer needs and display these characteristics makes up the fundamental process of SEO. However, before we dive into the nitty-gritty of SEO, I […]
With Google constantly releasing algorithm updates, how do you keep up? Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material, which wasn’t necessarily user-friendly. Now, you can stay ahead of the curve with a forward-thinking approach to search marketing. In today’s ever-evolving […]
Entity search can be a massive competitive advantage. But you first need to build your entity-based strategy. This article will cover how to create a robust entity-first strategy to help our content and SEO efforts. Most common challenges search and content marketers face Relevant, topical content, discovery based on customer […]
If you want an online presence that will help your brand awareness and brand recognition, then you need to have a great website. Your website needs to make a great first impression on your customers and leave them wanting more. A great website is a marketing tool that will work […]
Your website represents your identity in the online marketplace. It is the interface through which your venture is likely to be perceived. Its many facets will be used for judging your products and services even before anyone can check out your offerings! The importance of setting up the right kind […]
A Maine non-profit will take over a long-running Manchester-based program that recycles electronics and turns some into low-cost computers to help the underserved, and has hopes to expand the program here. “Philanthropic urban mining, that’s the best way I can describe it,” said Chris Martin, co-founder with partner Jodi Martin […]
Sarah Malcolm is the founder of Quiet Valor, an ad agency servicing companies within the tech, biotech and healthcare innovation space. getty Your website is the home of your brand and its messaging. In the setup and design phase, it’s easy to focus on domain names, plug-ins and the back-end setup. […]