The end is nigh for the era of easy tracking. It’s been over a year since Google announced it was depreciating third-party cookies from its Chrome browser, yet 80{1936381d4253f19a98bc2ecae94a0b0438ab0e234f1c555690d854373a3c9a42} of internet advertisers in the U.S. still rely on third-party cookies.

With the clock ticking down toward Chrome’s 2022 depreciation date,

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