• SEO

    Fixing site structure while a Google title change sinks clickthroughs

    Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of working with our marketing, content and development teams to further clean up the search engine results pages for MarTech. In Part 4, we discussed the issues arising from Google’s title changes and the tactics taken to address them. RELATED: Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook SERP title change fallout and improvements Google’s SERP title changes  

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  • SEO

    What Is The Best Title Tag Length For SEO?

    Google’s John Mueller answered a question in a recent Google SEO Office-hours hangout about what the ideal length for a title tag is for SEO and ranking purposes. The person asking the question was concerned because most of his title tags were well over sixty-five characters long. Sixty-Five Characters for a Title Tag In Google’s search results it is commonly stated that 60 to 65 characters (letters, spaces, and numbers) is the general range of what Google shows in the search engine results pages (SERPs). Titles that are longer than that might get shortened or rewritten entirely by Google. Because  

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  • SEO

    Google Said Title Tags Longer Than What Is Displayed Has Benefit

    Gary Illyes from Google said in last night’s Google Central Live event that there is a benefit, I assume an SEO benefit, to having title tags longer than what is displayed in the search. He later added that you should keep the title tag “precise” to the topic of the page and do not worry how long it is or if it is too long. The specific question was asked at 1:25:05, “Is there value in having title tags that are longer than the displayable text in the search snippets?” Gary said “yes.” Gary then went into more detail  

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