• SEO

    How Enterprise SEO Can Maximize Traditional Marketing ROI

    Today’s marketing strategies center on digital content, and because audiences across demographics rely so heavily on online engagement, that focus has merit. However, enterprise brands and organizations that really want to stand apart from the rest must also recognize the important role that traditional marketing still plays. With that in mind, one of the most important questions an enterprise company can ask is, “where do digital and traditional marketing meet, and how can one boost the other?” We Live in a Multi-Device, Multi-Screen World The answer lies in how consumers interact with traditional media such as television commercials or radio  

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  • Internet Marketing

    Traditional Marketing versus Digital Marketing with Jesse Willms

    Share Tweet Share Share Email Traditional marketing isn’t what it used to be. The ‘Mad Men’ days of print advertisements, billboards, radio placements, and television ads are coming to an end. A majority of companies are now spending their marketing budgets on digital, social media, and influencer marketing. According to forecasts by media investment company – GroupM, overall ad spending will likely fall by 11.8{c23a5fe915ca888c9672b1225e8f3bcb9450b05d8c59ef152c58a2c3a52fe784} worldwide. However, traditional ad formats such as television, newspaper, and outdoor advertising will take the biggest hit, falling by 20.7{c23a5fe915ca888c9672b1225e8f3bcb9450b05d8c59ef152c58a2c3a52fe784} compared to just 2.4{c23a5fe915ca888c9672b1225e8f3bcb9450b05d8c59ef152c58a2c3a52fe784} for digital spending.  As  

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