Every once in a while, we encounter a website that engages us and keeps us browsing through the pages. Whether it’s the colors and branding, the functionality, or the value of the content, each website has the power to captivate and, when done right — convert those website visitors into customers.
Here are our favorite custom manufacturer website examples to inspire your redesign. Each website is unique, generates high-quality leads, and captures the essence of the manufacturing company’s products and services.
Custom Manufacturer Website Design Examples That Help Drive Leads
E-Fab began as a plating shop and quickly evolved into an etching company. E-Fab’s homepage navigation gives their buyers the ability to find the right products they need more accurately — whether by Materials, Products, Capabilities, and more.
Buyers are already 73% of the way through the industrial buying process before they reach out and contact a supplier, and they do their research online, anonymously. E-Fab’s website is built to attract those buyers and they’re able to browse E-Fab’s resources for their jobs-to-be-done.
2. Tube-Co Inc.
Tube-Co is a family-driven company that produces quality cut and fabricated tubing products at a competitive edge. While the website has all the components to generate leads, it also has a website page in the navigation dedicated to growing its employee base too.
According to a recent industrial survey, 69% of companies across the manufacturing and industrial sectors are likely to bring manufacturing production and sourcing back to North America. Manufacturing, in particular, is positioned for domestic growth, and it’s great to see companies like Tube-Co take a proactive approach in attracting the workforce online.
[Likelihood of Reshoring Due to Coronavirus Outbreak]
4. Warren Paint & Color Co.
Warren provides more than just industrial paint and coatings; they cover all special needs and their website leaves no doubt to buyers how they can solve problems.
Aesthetically pleasing, the website’s design guides visitors depending on their needs, industry, or problem. For example, when procurement managers visit the site knowing the necessary parts of fabricating steel projects they need, they can easily purchase protective primer because of Waren’s online product catalog.
💡 Thomas Fact: A study by Forrester found that 77% of B2B buyers consider the availability of real-time data on inventory level as “important” or “very important” to their purchasing experience. See more stats about industrial buyers’ search habits here.
Engineers and procurement professionals have hundreds of jobs to be done each day. If they can’t find what they need on your website, they will more than likely head to a competitor’s. Learn more about building a useful online catalog to earn more repeat customers with Thomas Navigator.
5. Gary Manufacturing
Manufacturing certifications help win new business and Gary Manufacturing’s website is a great example that takes advantage of them. Gary’s homepage immediately lets buyers know the quality standards they meet using color and design that match their branding. We love that they point out they are a “Women in Manufacturing” company too.
Just like quality certifications, a supplier diversity certification like a Woman-Owned Business matters to buyers today. It lets them know you meet their standards and portrays a value of trust. Some buyers only work with suppliers who meet diversity standards.
➡️ Discover which buyers and company names you could be doing business with — request your free in-market buyer activity report here.
“Thomas simply delivers the purest industrial audience on the internet and they really helped us connect with new customers in new industries,” said Pete Elzer, President, Apex Plastic.
Review Your Custom Manufacturing Website
Having your website redesigned by industrial marketing experts ensure no opportunity is overlooked so you receive more RFQs from high-quality buyers you want to do business with. In today’s increasingly digital world, having a robust online presence with digital marketing is the most scalable, measurable, and effective channel to drive sales. Most manufacturing components and services can be complex — and additional online materials help solve any problems or confusion potential customers may have.
According to a study by Accenture, 85% of surveyed B2B buyers listed the supplier websites as the most popular channel for conducting research online, but buyers are not satisfied with the level of information offered — only 37% who research a supplier’s website said it was the most helpful channel.
The same study found that 69% of B2B buyers abandon their cart for many reasons related to the online experience:
- 35 percent abandoned their carts because the website page did not load properly
- 26 percent abandoned their carts because the checkout process took too long
- 22 percent abandoned their carts because the checkout process was too confusing
Address your conversion rates and incorporate value-add features into your websites to streamline the online buying experience like high-quality graphics, equipment used, and a list of certifications. Unsure how to begin? Contact us for a digital health check to see how you can improve your website and ensure it functions as a lead-generating machine.
“Thomas saw our blindspots that we didn’t know existed and filled them with data and technology to help us to fuel our sales and marketing efforts,” said Brad Godwin, CEO of E2Global. “The leads generated are qualified and real.”
The team at Thomas suggested tactics and strategies across the digital space to supplement their growth and continue to engage more prospects in their target market.
“Partnering with Thomas means someone always has our back. It isn’t as difficult selling who we are to buyers because of our marketing efforts with Thomas. It’s like Thomas sells and educates buyers about our business on our behalf.”
Our free digital health check and we’ll review checkpoints to improve your website and increase leads. Our marketing experts are supported by degreed engineers and have connected B2B buyers and suppliers for more than 122 years.
“With Thomas running our lead generation efforts and marketing, our sales increased by 60% in just one year,” said Bob Ryan of CJ Winter. “Thomas maximized our company exposure, drove a record number of qualified leads, and helped us turn these opportunities directly into sales dollars.”
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