What are the best design practices for online slot websites? –

We live in the golden age of online casinos, but translating the glamorous experience of a brick-and-mortar venue to the digital space is no easy task. Just about every respectable operator now has a website or mobile app, which means you’re up against some serious competition. When players have to choose between several websites to play online slots or roulette, you can rest assured that the way a website looks and feels will make a difference. 

One report from Grand View Research estimates that the global online gambling market will grow at an unprecedented rate by 2027, which means that simply putting your casino on the web is no longer enough to be successful. Online gambling has been impacted by digital transformation and, if you fail to abide by the latest design standards, you will trail behind your competitors. First impressions matter, which is why you have to be very careful about your design choices. 

Here’s what you need to know about the guidelines of graphic design for online slot websites and the elements that can encourage users to spend more time on your platform. 

Step 1: what do players want from your online casino?

Before getting into the nitty-gritty details, start by asking yourself what users expect from your website. When a casino is already open near them, why do they go on the web to play online slots? It’s simple: for convenience. They do it because they don’t want to leave their home and because they can win big by doing so. 

Therefore, the first thing your web design needs to achieve is convenience. The platform must be intuitive, easy to use by everyone and follow accessibility guidelines. In more detail, that means your platform must respect the following rules: 

• The site navigation needs to be intuitive 
• The page layout needs to be simple and logical 
• You should have a short loading time (studies have found that a 10-second loading time boosts the bounce rate by 123{1936381d4253f19a98bc2ecae94a0b0438ab0e234f1c555690d854373a3c9a42}). 

To help you determine how user-friendly the website is, make the following comparison: even in the busiest land-based casinos, you can still make your way around the rooms and find out where the games are. The same thing should happen for online casinos. Even if you’re trying to recreate that atmosphere of glitz and glamour, it should still be easy for users to find what they need without assistance. Keep in mind that many online casino players are people over the age of 55 who aren’t used to computers, so complicated menus might drive them away and get you some negative reviews. 

Don’t forget that web design is a massive indicator of reliability. If the website doesn’t look professional because you’ve made some questionable design choices, players won’t want to link their credit cards to it – not even if you’re licensed. When playing tragaperras online con dinero real, users are careful to whom they entrust their money, so they’ll also look at the variety of payment systems accepted. 

Don’t go short on security.

Online casinos are places where users spend a lot of money, and the last thing you want is for their personal details and credit card information to get stolen. One single data breach is enough to affect your reputation forever, and it can be difficult even for an established operator to bounce back, let alone a new casino. 

Use the psychology of color.

It’s no secret that brands use the psychology of color to their advantage, but casinos take this psychology to a whole new level. For example, if you look at the history of casinos in Spain, you’ll see that they’ve mastered the art of attracting players with great experiences. The same applies to online gambling. When a person opens the computer to play online slots, they want an escape from reality, and the colors you use on your website should create that impression. 

Of course, color alone won’t keep players loyal (the quality of the games and bonuses will do that), but using these colors will attract their interest: 

• Red is the color of passion, excitement, and adventure. If a call to action could be a color, that would be red. Using red in the design of your online casino will encourage users to have fun and play games. 

• Black is the color of prestige and wealth. Especially combined with gold, black creates the impression of luxury and exclusivity and makes users feel like VIPs. 

• Blue might not seem like a good color for casinos because it inspires serenity and relaxation, whereas in a casino, you want to instill the idea of excitement. However, blue also denotes professionalism, stability, and trust, which are values you should associate yourself with. So, for pages such as About Us, where you want to prove that you are a respectable casino operator, some splashes of blue could help you get that message across. 

As a general rule, the website design for an online slot website should be vibrant and exciting, using pops of bright colors. But even so, you should know where to stop because using too many clashing colors could become tiresome on the eyes. 

Mobile responsiveness is a must.

The growing availability of good but cheap smartphones is another reason why online gambling has taken off. In the early 2010s, if you want to play online slots and other casino games, you had to turn on your laptop or desktop computer. Now, the number of PC and desktop users has dropped dramatically, and most people play from their smartphones. By the latest count, there are over 3.8 billion smartphone users worldwide, and the number of growing as we speak. This is a market you cannot afford to ignore, so one of the most important features to invest in is mobile responsiveness. By making your website responsive, you can ensure that it will look as intended from every device, no matter the screen size. If you have the budget, you can go one step further and create an app for your online casino but, even with an app, the website still needs to be responsive.