It takes the assistance of technology to analyze data, conduct research, validate code, and conduct other SEO site audit checks at scale. The good news is that these tools don’t have to put your SEO budget into the red. There are plenty of perfectly adequate, free SEO tools available to […]
SEO
Google’s Search Advocate John Mueller answers a question about making honest mistakes in SEO and if websites get a penalty for accidentally breaking Google’s rules. This is discussed in the latest installment of the Ask Googlebot Series on YouTube. Specifically, Mueller addresses the following question: “How Google Reacts to Honest […]
Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO. This is stated by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on January 28. One of the submitted questions asks for […]
Many of us get to a stage in our careers as SEO professionals where we feel a little bit stagnant. We’ve been optimizing sites for a while and feel pretty confident that we can do it well.. but there’s that nagging thought there’s more we could be doing. That there […]
When most people think of local SEO, they tend to default to their Google Business Profile, local citations, and backlinks. When trying to capture those “near me” results, these are definitely beneficial. However on-page optimization also plays a significant factor in the signals that are sent to the search engines […]
Corporate web teams are often overloaded with a combination of one-off change requests and large projects. Teams are forced to find a balance between requests coming from other stakeholders in the business and their own internal web team initiatives. This state of affairs can create tremendous unnecessary stress and lead […]
As the ball dropped in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings. It appears that Google has replaced Santa as the purveyor of the “Naughty or Nice” list in the online world. Some sites receive the gift […]
Sometime in December, SEO experts started noticing that Google was low-key testing out a new feature inside its search box. It’s an expanded version of the box that we’re calling the enhanced autocomplete box. Over in the box’s right column, Google pulls the top three People also ask questions, and […]
