• SEO

    What Google’s Enhanced Autocomplete Box Means For SEO

    Sometime in December, SEO experts started noticing that Google was low-key testing out a new feature inside its search box. It’s an expanded version of the box that we’re calling the enhanced autocomplete box. Over in the box’s right column, Google pulls the top three People also ask questions, and a People also search for section presenting numerous related terms and entities. While there’s a wealth of information out there, most news outlets and blogs just rehash what the box is and how they accessed it. But this isn’t the fault of those publishers. That’s all the intelligence there is  

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  • SEO

    Yoast SEO 17.9 adds keyphrase performance tracking

    Yoast SEO added keyword phrase performance tracking to Yoast SEO 17.9, in partnership Wincher, the company announced. This lets those who use Yoast SEO to better understanding of how your posts are ranking over time in Google Search. Wincher tool. The Wincher SEO tool is a tool that helps you track your keywords and positions over time. Here is what it looks like when you activate it in Yoast SEO: Free and paid. This integration works with both Yoast SEO free and Yoast SEO Premium versions. The free version lets you track up to a total of 5 keywords  

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  • SEO

    6 Expert Tips For Small Business SEO Strategy in 2022

    Are you prepared for small business SEO in 2022? If you’re still scrambling to formulate a strategy, you’re not alone. The uncertainty of ongoing pandemic-related business interruptions and changes in consumer behavior are keeping marketers and SEO pros on their toes. To help SMBs and marketing professionals, we asked our network of experts, “What’s your best SEO tip for SMBs as we kick off 2022?” From business networking to sharing customer stories, here are the top tips for small businesses that want to improve their search rankings. 1. Tap Emerging Search Trends Jeff Riddall, Senior Product Manager at OneLocal,  

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  • SEO

    Landing Page SEO Best Practices & Tips For Success

    Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates. But, of course, it doesn’t include the hundreds of minor updates Google has made to its search engine. Could these updates affect the performance of your landing pages? Absolutely. Adjusting to these constant changes is about more than just optimizing your content for the SERPs. On December 15, I moderated a sponsored webinar presented by Mordy Oberstein, Head of Communications at Semrush. Oberstein showed how to improve the SEO of your landing pages and increase conversions with a set of data-backed tips you can put into practice  

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  • Internet Marketing

    A Day In The Life Of An SEO Agency Senior Executive

    My journey to becoming an SEO executive has spanned over 14 years, working at leading agencies and optimizing for some of the world’s largest brands. I also spent a few years working as an in-house SEO at some medium-sized businesses. Today, I work at Acronym as an SVP of SEO. I’ve been at the agency for 7 years and manage the global SEO team, which consists of over 20 SEO professionals in the U.S., London, Singapore, Berlin, and Canada. Working at an agency can be both challenging and rewarding. It is my hope that sharing the story of how I  

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  • SEO

    5 On-Page SEO Factors To Check In Underperforming Content

    The SEO landscape is constantly changing, and so is on-page SEO. As a result, we now have to think beyond just the title and meta description to optimize our pages for major search engines. There are several different elements and aspects that you can focus on. Ideally, you’ll have a comprehensive on-page SEO strategy that encompasses the best practices and innovative optimizations that will drive long-term success. But if you’re challenged by time, budget, or other limiting factors, you may need to prioritize your efforts and demonstrate quick wins to justify further investment. In this column, you’ll find tips on  

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