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Hospitality SEO Best Practices For 2022 & Beyond
Travel and tourism have been extremely competitive in recent years, with hotels and chains competing against online travel agencies (OTAs) and booking sites in increasingly rich search results. Now, the industry has also been significantly impacted by the COVID-19 pandemic and is still feeling heavy repercussions. There are signs of life as people start to travel again with the pandemic abating in some states and countries. But user behavior has nevertheless changed dramatically, so hotel brands must shift their SEO strategies to drive incremental bookings, traffic, and revenue if they hope to acquire travelers now and in the near future.
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3 SEO metrics to help secure executive-level buy-in
“When I talk about the metrics that will help you get and secure and keep buy-in, I come to you with a perspective of operations,” said Jessica Bowman, CEO of SEOinhouse.com, in her presentation at SMX Next. “How do we get other people involved in SEO as well? SEOs are constantly searching for new ways to prove their work’s value to higher-ups. And, many prefer to let the results speak for themselves. But, as Bowman argues, it’s often more effective presenting executives with actionable metrics that get them involved in operations. Here are three metrics Bowman recommends SEOs hone
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Dubious Outfit Uses Copyright Claims for Black Hat SEO Scheme * TorrentFreak
Home > Opinion Articles > A few days ago, we were accused of copyright infringement by a company that says it acts ‘on behalf’ of photographers whose work is shared without permission. To resolve the dispute, we only had to add a link to an entirely unrelated website. We denied this request but this black-hat SEO scheme is quite successful at other sites, including news outfits and even a university. At TorrentFreak, we write about copyright issues on a daily basis. However, this week we find ourselves on the receiving end of an infringement claim. A few days ago we
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What Is The Best Title Tag Length For SEO?
Google’s John Mueller answered a question in a recent Google SEO Office-hours hangout about what the ideal length for a title tag is for SEO and ranking purposes. The person asking the question was concerned because most of his title tags were well over sixty-five characters long. Sixty-Five Characters for a Title Tag In Google’s search results it is commonly stated that 60 to 65 characters (letters, spaces, and numbers) is the general range of what Google shows in the search engine results pages (SERPs). Titles that are longer than that might get shortened or rewritten entirely by Google. Because
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5 Essential Enterprise SEO Trends To Watch In 2022
Over the last year, the role of enterprise SEO across every type of business and industry has become the number one area of focus. As the most cost-effective way for people to discover products and services, SEO has also evolved to be a critical strategic channel that feeds insights into consumer behavior and customer intent across all areas of an enterprise. In this article, we identify five key trends and areas of opportunity to watch for in 2022. The Big Picture In Enterprise SEO For 2022 Enterprise SEO involves managing SEO at a scale, typically within or for organizations that
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4 Content SEO Tasks To Automate Now For Higher Rankings & ROI
According to Ahrefs, 91% of web content does not drive organic traffic from Google. That’s surprising. We also know that content marketing makes up the highest budget share for SEO experts. This means that a large portion of your content creator’s work may not be driving organic search traffic to your site. This stat leaves many businesses wondering: How can I make sure my content generates organically-driven traffic from Google? What steps can I take to shift my SEO team’s time-spend into other areas that move the needle? Answer: By using AI. AI can automate the most time-consuming tasks in
