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6 Steps To Designing A Website That Can Help Grow Your Business
Sarah Malcolm is the founder of Quiet Valor, an ad agency servicing companies within the tech, biotech and healthcare innovation space. getty Your website is the home of your brand and its messaging. In the setup and design phase, it’s easy to focus on domain names, plug-ins and the back-end setup. These are important considerations, but we need to keep the user experience top of mind. A poor user experience due to website design will impact the brand. Get people engaging with your website to have an excellent experience from the first click. Let’s assume you’ve worked through the
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CES 2022: 5 takeaways from the giant tech trade show
Sure, some things were familiar: companies showed off the latest batch of flashy TVs. The onslaught of oddball gadgets got odder. And there was no shortage of next-level health trackers, including a lightbulb that tracks how you sleep. “It was surreal,” said Martin DeBono, president of GAF Energy, who decided to follow through with attending in person to show off his company’s new solar roof shingle. “This was probably my eleventh year going to CES and the lack of crowds was bizarre.” Still, there was plenty of talk about the products on display this year. Here are 5 takeaways from
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The best gadgets we saw at CES 2022: The Verge Awards
CES was supposed to be in person this year. The Verge and countless other outlets had hotel rooms confirmed and airlines booked. Companies teased cool gadgets that would have made CES feel exciting again after the muted all-digital affair of 2021. But COVID surged and CES saw massive cancellations. Some companies pivoted to digital booths, others canceled keynotes, and a few just withdrew altogether. CES even announced it would end a day early. The return to normal CES might have heralded never materialized. But something else happened: the news that came out of CES actually got us excited. For the
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China moves to ban internet marketing services for crypto
The Chinese government published a draft regulation on Dec. 31 stating that no organization or individual is allowed to provide internet marketing for illegal financial activities, which include cryptocurrency transactions. Fast facts The regulation, drafted by the People’s Bank of China — China’s central bank — and other Chinese government institutions stipulates that any organization or individual is not allowed to provide internet marketing services for illegal financial activities, which include “virtual currency transactions.” The draft is published for public opinion until Jan. 31. The Chinese government has been taking a hard stance on cryptocurrencies since its crackdown on crypto
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Razer’s Project Sophia concept turns your desk into a modular computer
Razer is no stranger to wild CES prototypes, and CES 2022 is no exception: the company revealed its new Project Sophia concept, which aims to build an entire modular desktop computer into a desk that looks like a Star Trek LCARS console come to life. Razer has had modular computer aspirations before. There was 2014’s Project Christine, a precursor to Project Sophia that imagined a desktop tower that was built out of easily swappable Jenga-like bricks. 2020’s Tomahawk took a more practical approach to that concept, based on Intel’s Element NUC designs. But Project Sophia feels like Razer’s conceptual tendencies
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Landing Page SEO Best Practices & Tips For Success
Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates. But, of course, it doesn’t include the hundreds of minor updates Google has made to its search engine. Could these updates affect the performance of your landing pages? Absolutely. Adjusting to these constant changes is about more than just optimizing your content for the SERPs. On December 15, I moderated a sponsored webinar presented by Mordy Oberstein, Head of Communications at Semrush. Oberstein showed how to improve the SEO of your landing pages and increase conversions with a set of data-backed tips you can put into practice
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